Search Engine Marketing
Search Engine Marketing - what's the point in having a great website design, if no one can find it!?
Search Engine Marketing is the process of marketing a website online. It takes Search Engine Optimisation further.
This can be done in the form of pay per click services from such search engines as Google and Yahoo or increasingly now website's like Facebook, Twitter and Linkedin. Search Engine Marketing can also take the form of banner ads on targeted sites or paid inclusion.
Search Engine Optimisation
Search Engine Optimisation is the process of establishing and maintaining a search engine ranking, in what's called the natural search engine listing. On the search engine Google for example, this is the listings to the left of the pay per click adverts.
A higher search engine ranking will mean increased relevant traffic towards your website. If your website has been designed by PurplePicture then it will have analytics and website statistics built in to it already which will enable us to track information like how much time a user stays on specific page, how many times users have visited that page, and what route a user took to purchase something from your website.
All this information is invaluable when reviewing your website and making decisions about the future.
My Search Engine Optimisation & Search Engine Marketing pricing is very competitive, so contact us in Chichester for more information or a quote.
